Salesforce Alternatives for Small Business: Published Prices Compared
This page summarizes what vendors publish. We have not used these tools hands-on and we do not rate them. We are an independent affiliate, not a spokesperson for HighLevel or any other vendor.
Salesforce's small business suites start at $25 per user a month (Starter Suite), and Pro Suite is $100 per user a month billed annually. If those per-user costs add up fast for your team, these CRMs publish lower entry prices.
| CRM | Entry price (as listed) | How it charges |
|---|---|---|
| Zoho CRM | Free for up to 3 users; Standard $14/user/mo billed annually | per user |
| Close | Solo $9/user/mo billed yearly ($19 monthly) | per user |
| Nutshell | Foundation $13/user/mo billed annually ($19 monthly) | per user |
| Pipedrive | Lite $14/seat/mo billed annually ($24 monthly) | per seat |
| HighLevel | Starter $97/mo | flat per account, users unlimited |
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Per user or flat fee?
At five users, Salesforce Starter Suite lists $125 a month and Zoho Standard $70 a month on annual billing. HighLevel stays at $97 a month however many users you add, because it prices by account instead of by seat.
A flat-fee option: HighLevel
HighLevel charges a flat monthly fee per business account, not per user: Starter is $97 a month and covers up to 3 businesses with unlimited contacts and users. Phone, email, SMS and AI are billed by usage on top.
See HighLevel plans (affiliate link: we may earn a commission)
Salesforce plans, for reference
| Salesforce plan | Price | Billing |
|---|---|---|
| Starter Suite | $25/user/mo | monthly or annually |
| Pro Suite | $100/user/mo | annually |
| Core | $195 | annually |
| Advanced | $395 | annually |
| Max | $550 | annually |
For Core, Advanced and Max, whether the price is per user per month is not confirmed yet.
Details: Salesforce pricing, Zoho CRM pricing, Nutshell pricing and HighLevel pricing.
Last checked 2026-11-02 on the vendor's public US pricing page (USD, before tax). Prices change, so confirm on the vendor site before buying.
Sources
- Salesforce pricing page (last checked 2026-11-04)
- Zoho CRM pricing page (last checked 2026-11-02)
- Nutshell pricing page (last checked 2026-11-01)
- Close pricing page (last checked 2026-11-01)
- Pipedrive pricing page (last checked 2026-11-02)
- HighLevel pricing page (last checked 2026-11-01)